About Discover Gloucester

Discover Gloucester:

As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits.

Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism-related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.


The purpose of the DMO is to promote and encourage tourism and the artistic, cultural, historic, maritime, recreational and scenic resources of Gloucester.  The organization seeks to strengthen the economic impact of tourism for the City by providing a consistent, confident image that emphasizes our unique culture. By supporting a cooperative marketing approach to promoting Gloucester as a travel destination to domestic and international travelers and groups, the organization strives to stimulate and increase overnight stays, extend the visitor season to include shoulder and off season months, increase visitor spending and fortify market share. Discover Gloucester is the official non-profit 501-C-6 Destination Marketing Organization (DMO) for the City of Gloucester.


As America’s oldest seaport with an authentic working waterfront, and home to the oldest working art colony in America, Gloucester provides a one-of-a-kind destination experience chock full of beautiful beaches, restaurants, museums, storied history, attractions, and adventure. Discover Gloucester helps to tell the story by actively pursuing media coverage, developing and implementing themed monthly campaigns, integrating and enhancing our website and providing leadership and guidance for the development and implementation of marketing strategies. Discover Gloucester’s marketing initiatives focus on audiences which include: pleasure travelers, regional visitors, group tours, domestic and international visitors, business travelers and cruise passengers.  The organization crafts destination advertising packages and coordinates collaborative promotional buys strategically designed to reach audiences in these markets.

White Paper: The Changing Nature of the Visitor Economy in Gloucester, MA

In an effort to collect more information about the current state of Gloucester’s visitor economy, Discover Gloucester brought together tourism stakeholders to share insights and outcomes related to their 2018 summer season. This white paper summarizes the current visitor economy trends that were identified, based on the collaborative input from Gloucester’s key tourism stakeholders. Download a copy here to read their results.


For a full list of those who have contributed to our success through photography, events and our website design, please visit our Contributions Page.


Elizabeth Carey, Executive Director

Anne-Marie Anderson, Digital Marketing Coordinator

Contact Us:

Discover Gloucester
PO Box 915
Gloucester, MA  01930

2020 Executive Board

Chair Person
Tobin Dominick, Cape Ann’s Marina Resort

Michelle Williams, Atlantic Vacation Homes

Carole Mondello

Martha Van Koevering, Beauport, the Sleeper-McCann House

John Orlando, Harborview Inn

2020 Board of Directors

Tom Balf, EDIC

Jill Cahill, City of Gloucester

Tobin Dominick, Cape Ann’s Marina Resort

Michael DeKoster, Maritime Gloucester

Heath Ellis, Schooner Thomas E. Lannon

Adam Farber, Mark Adrian Shoes

Jeanne Hennessey, Beauport Hospitality Group

Peter Jenner, Endicott College

Carol Mondello

John Orlando, Harborview Inn

Samantha Porter, Serenittee Restaurant Group

Christopher Sicuranza, MA Comptroller Office

Peter Webber, Cape Ann Chamber of Commerce

Beth Williams, Beth Williams Studio

Michelle Williams, Atlantic Vacation Homes

Martha Van Koevering, Beauport, the Sleeper-McCann House